Blurring the Lines
Zebra approached this Shake Shack with the intention of blurring the lines between indoor and outdoor, enhancing the relationship of the local area and its connection to the landscape of the gardens surrounding it.
Shake Shack Dongtan is located in a ‘Smart City’ with design and technology deeply integrated at its core, so we needed to create an environment to perfectly connect with this space. It has a colour and material palette that is neutral and tech-orientated, but with different textures and finishes creating a tactile and elevated look.
Drawing inspiration from the geometric shapes of the building’s architecture, the internal aesthetic of this Shake Shack is tying naturally together with the local environment while bringing in the modern and futuristic look of a truly biospheric design, which puts the customer’s well-being at its heart. It is brought to life by the use of greenery and the softness and natural dimension that it brings into the space.
Sweeping around the curve of the main walkway in Dongtan, the exterior design is open and inviting. Beautiful bespoke artwork was printed onto illuminated acrylic and used throughout the design. Light, transparency and colour have all been brought together to help elevate the experience and environment. This Shack echoes its surrounding architecture and environment to effortlessly blend the outside in.