Coming soon: Drive-thru
Cruise through our 3D visualizations for the inaugural Shake Shack drive-thru – coming soon to Orlando, Florida USA. Our creative design for the global brand that started out as a food stand in New York’s Madison Square Park isn’t a coming-of-age story – it’s a next generation story.
Connecting Shake Shack to its loyal following and new guests takes center stage with dynamic drive-thru journey mapping and points of engagement leading the design approach. Consumer convenience, choice and movement are focal points; a leafy, outdoor patio with relaxed seating provides a welcome respite spot, digital menu boards are accessible and easy to use, a two-lane ordering system works to reduce queues (frozen custard flavor dependant) and a pick-up window provides additional on-the-go options.
It’s so close you can almost smell it – see you soon.