Shake Shack’s first drive-thru
The inaugural Shake Shack drive-thru has come to life – opened in Orlando, Florida USA. Our creative design for the global brand that started out as a food stand in New York’s Madison Square Park isn’t a coming-of-age story – it’s a next generation story.
Connecting Shake Shack to its loyal following and new guests takes center stage with dynamic drive-thru journey mapping and points of engagement leading the design approach. Consumer convenience, choice and movement are focal points; a leafy, outdoor patio with relaxed seating provides a welcome respite spot, digital menu boards are accessible and easy to use, a two-lane ordering system works to reduce queues (frozen custard flavor dependant) and a pick-up window provides additional on-the-go options.
Photo Credits to Yuxi Liu & Shake Shack
