Projects /

Shake Shack


Hospitality | Design | Design Implementation | Digital Creations

Project Details

Client: Shake Shack
Location: 89 Neil Road, Singapore
Completion: February 2020
Scale: 450 sqm

Located in the 1924 constructed Eng Aun Tong factory famous for Tiger Balm, nestled amongst iconic Peranakan architecture.

Brand expression

From Boston to Bahrain, what was once a hot dog cart inside NYC’s Madison Square Park now feeds a loyal, global community. Our design for Shack Shake Neil Road, located opposite cool Keong Saik Street, pushes the boundaries and expression of the brand. Staying true to the building’s neoclassical structure, an abundance of light, white space and a bright palette create a calming environment that encourages a sense of community and a truly local feel.

The aesthetic focuses on comfort and exploration; off-white painted walls, white ceiling and white columns contrast with more distinctive materials like pink terrazzo feature tables, stylised window shutters, mosaic flooring and colonial style ceiling fans. Scatterings of mint and rose-gold accents, neon signage, greenery, auspicious Chinese symbols, intricate Perakakan tiles and external artwork by local artist Sam Lo connect with the restaurant’s vibrant customer. Watch out! A striking tiger mural roars from the wall. The perfect companion to share sumptuous black sesame and gold-dusted chocolate blends with.