Projects /

PizzaExpress, Dean Street

London, United Kingdom

Hospitality | Design | Design Implementation | Architecture

Project Details

Client : PizzaExpress
Location : London, UK
Completion Date : July 2022
Scale : 315sqm.

Inspired by vibrant Soho, London, this PizzaExpress serves jazz as well as Italy’s finest.

Flagship design

Our design for PizzaExpress’ flagship venue on Dean Street, London, transports guests from contemporary Soho into an art-deco, 1920s jazz club. For an iconic brand, well-kneaded into the fabric of UK society since 1976, heritage, flavor and mood inspire an immersive dining experience.

At street level, a black and gold color scheme sets the scene for a lively, atmospheric jazz spot. A marble-topped open kitchen, synonymous with the restaurant group, from where a host of Italian scents glide through the bifold doors, tempts passers-by into comfortable yet sultry surrounds.

Warm, industrial lighting connects two levels; restaurant and basement jazz. In the dining area, structural pillars adorned with bold hibiscus and palm leaf designs inform an earthy color palette, reflected by textured plant-life that adds garnish to dark, inky walls. Jazz iconography, emblazoned throughout, entices guests to the jazz club below…

…where snug, built-in booths and small circular tables transform the space into an intimate sanctuary for the sounds of jazz, blues and soul. A glossy black grand piano takes center stage, complimenting a palette of red and monochrome with timber accents, while low lighting sinks from the ceiling, wrapping patrons in a world of jazz. Larger-than-life musical icons watch intently from the walls, witnesses to modern moments in a truly heritage venue, served hot on either a classic or romana base.