Flagship design
Our design for PizzaExpress’ flagship venue on Dean Street, London, transports guests from contemporary Soho into an art-deco, 1920s jazz club. For an iconic brand, well-kneaded into the fabric of UK society since 1976, heritage, flavor and mood inspire an immersive dining experience.
At street level, a black and gold color scheme sets the scene for a lively, atmospheric jazz spot. A marble-topped open kitchen, synonymous with the restaurant group, from where a host of Italian scents glide through the bifold doors, tempts passers-by into comfortable yet sultry surrounds.
Warm, industrial lighting connects two levels; restaurant and basement jazz. In the dining area, structural pillars adorned with bold hibiscus and palm leaf designs inform an earthy color palette, reflected by textured plant-life that adds garnish to dark, inky walls. Jazz iconography, emblazoned throughout, entices guests to the jazz club below…
…where snug, built-in booths and small circular tables transform the space into an intimate sanctuary for the sounds of jazz, blues and soul. A glossy black grand piano takes center stage, complimenting a palette of red and monochrome with timber accents, while low lighting sinks from the ceiling, wrapping patrons in a world of jazz. Larger-than-life musical icons watch intently from the walls, witnesses to modern moments in a truly heritage venue, served hot on either a classic or romana base.
