Step into our design for Supersports Central World Thailand, located in the heart of Southeast Asia’s bustling ‘city of angels’. Our design brief: to create a dynamic and innovative new store that connects with the local market’s needs.
The 11th largest shopping complex in the world sets the stage for carefully considered design to take the lead. Working with, not against, the sensory impact of a busy shopping center, pops of dichroic color, futuristic lines, a controlled color palette and regulated graphics create an important sense of visual harmony in the space, all wrapped in a distinctly young, urban feel.
The brand’s innovation ethos is highlighted by technology-led product discovery. Digital screens and mirrors provide interactive touchpoints to encourage exploration and conversation with the store’s fully mobile cashiers. Categorized into Run, Train and Live, product journeys are mapped with a focus on individual performance; an energy center for workshops and exhibitions, running lab, golf simulator and personalization zone all enable consumers to play out dreams of sporting superstardom.