Projects /


London, UK

Retail | Design | Design Implementation | Digital Creations

Project Details

Client: Fresh
Location: Harrods White Room, London, UK
Completion: September 2019
Scale: 45.8 sqm

A first-in-the-world concept for Fresh, our design launched in the newly refurbished White Room in Harrods.

Sensorial discovery

What was once a small neighborhood shop in Boston now blooms in world-famous Harrods. Our design transformation for Fresh in the Harrods White Room uses the concept of sensorial discovery to pave the way for multiple in-store journeys. Keeping the brand’s indie spirit and emotional connection with its customers at heart, texture, touch, smell and feeling are used to create moments of pleasure so synonymous with the beauty counter perennial.

High-level visual merchandising and attention to detail create a language specific to Fresh, its followers and new customers; blues and botanics carefully connect the boutique brand space to a perimeter brand space, mid floor fixtures pique interest and immaculate, gold-trimmed furnishings deliver a sense of pared back luxury. Bright fixtures and an abundance of light create an open and unguarded atmosphere that aids spontaneous product exploration while a well-planned layout identifies important customer touchpoints. A unique design that reflects the brand’s original dream of making beauty that performs.