Projects /

Acqua di Parma

London, UK

Retail | Design | Design Implementation | Digital Creations

Project Details

Client: Acqua di Parma
Location: Selfridges Oxford St, London, UK
Completion: December 2018
Scale: 20 sqft

Part of the Selfridges menswear department redesign, located on the store’s second floor.

Grande barba

Every great Italian barbershop tells a story. Our design for Acqua di Parma Barbiere in Selfridges reflects the time-honored traditions of the Italian barbershop experience, creating a welcome spot for patrons to sink into the scents of Collezione Barbiere.

Subtle notes of sambucus nigra, sweet almond and grape seed oils transport guests away from central London into soft, Italian luxury. The brand’s trademark yellow frames the walls and furnishings and is contrasted with bold, black and white prints to create a modern, smart and characterful space.

Smooth wooden furnishings, textured walls and warm lighting breathe a sense of calm and relaxation into the grooming experience. An ideal setting to become enveloped in Acqua di Parma’s sophisticated scents, fluffy foams and bristling brushes. The ultimate design transformation that ensures facial hair is always in fine fettle.