Studio-to-street mentality
The Los Angeles-based premium lifestyle brand specializes in luxury activewear with a mission to spread mindful movement, inspire wellness and create community. Recently opening in Kuwait Avenues, one of the largest shopping malls in the world.
Its stunning location with a striking open shopfront and façade, invites shoppers to come inside and find sanctuary inside the store. Crisp, clean lines create an elegant and minimalist feel in the new Alo store.
The simplistic design of the store enables the merchandise take centre stage, bringing the space and products to life. The stunning illuminated pop-up ceiling floods the space with light.
Alo is acronym for Air, Land, and Ocean, and the choice of neutral color palette inside the Kuwait store transcends these elements, creating a serene and calming atmosphere throughout.
The studio-to-street mentality which is the embodiment of the brand can be seen through the design and ready to wear apparel, taking you from the mat to the street.
