Our debut design for Shake Shack in Singapore sits at the junction of Neil and Craig Road, a location that serves up as much architectural history as it does go-to bars and eateries. Drawing inspiration from the cult burger brand’s NYC origins, we reimagined the Shack Shake experience for this new market, focusing on localisation while preserving signature brand elements.
Our Creative Director, Lee Roberts, comments “89 Neil is thoughtfully designed to mirror Singapore’s distinct Chinatown neighborhood and honor the rich heritage of the building.”
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